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Developing the Public Relations Campaign: A Team-Based Approach
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Description
A practical, easy-to-follow approach to public relations--Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. KEY TOPICS: Apply public relations skills to the real world; Understand how to apply communication theories to public relations MARKET For those interested in learning about public relations campaigns. This description may be from another edition of this product.
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